Only organic traffic is consistent over time, and once executed, a well-thought-out organic marketing and SEO strategy can take the place of conventional revenue sources. Because of this, keyword research is an essential part of SEO, which should be a company-wide activity. Our State of Organic Marketing in 2022 survey found that more than 50% of the firms said they utilize search data as the foundation for content production. When deciding on your SEO objectives, the kind of content you’ll produce, and how to optimize your website, keyword research tools like keyword finder must be a crucial component and one of the first tasks.
What characteristics distinguish the topKeyword Research tools?
Simple input of a specific keyword and retrieval of information about it are the hallmarks of a great keyword research tool. However, there are so many different ways to use keyword data that I wanted to find some keyword finder that were developed expressly for some of the most popular uses of keyword research and could handle a wide range of use cases. Consider the following criteria when selecting the apps that made our initial list during testing.
You can find all the information you need to rank for your selected term using the best keyword research tools. Every app we choose must have the following features as a minimum: traffic, keyword difficulty, and competitive SERP analysis.
We felt it was necessary to consider where the data in each keyword generator comes from because you should be able to trust that it is devoid of biases and inaccuracies. At the very least, each research tool we included collects information from Google Analytics or Google Search Console.
You shouldn’t need an SEO expert with ten years of experience to use the keyword generator because they offer simple, straightforward suggestions to optimize your keywords. Some SEO analysis tools provide your site’s SEO evolution, taking into account everything from its technical specifications and overall site performance to its domain authority and topic clusters.
Some technologies state that their “free plan” is incredibly constrained. Or they make the free plan only available for a limited time, making it a trial. We only included tools with evergreen free plans that are sufficiently generous to be truly helpful and reasonably priced when it comes time to upgrade.