Why should you optimize your Ecommerce store?
Website optimization of your ecommerce is a holistic approach to increase customer conversions. Whatever you put on your website needs to intentionally drive users to purchase your products, including navigation, design, content, and product descriptions.
How to optimize your ecommerce store?
Some best methods and tricks are undermentioned:
Hotjar is the best ecommerce tool. It measures website’s interaction and feedback using analytics software of behavior. It enhances the user experience by fixing bugs, optimizing the page design for conversions, and optimizing the conversion rate. With Hotjar, you can automatically collect user data and generate heat maps by adding a tracking code to your site. You can use Hotjar for 35 sessions and three surveys per day for free.
Software that provides website heatmap makes it easier to see where improvements are needed. The color coding allows you to see which website elements have been accessed the most (hot) and the least (cold). You can improve the user experience by analyzing what users click on, scroll through, or ignore on individual pages.
Your content is inaccessible to screen readers if there is no alt text, a small font size, or a contrast error. You can enter any URL and see what needs to be changed and why improved accessibility is essential by clicking through the icon-coded errors.
Search engine optimization
With SEO tools, you can optimize everything from the structure of your web pages to tracking the traffic from search engines such as Google and Bing, free of cost.
With Google optimization, you can test variations of web pages and estimate how they perform using A/B testing, split testing, and multivariate testing (MVT). It integrates with Google Analytics. Once you have signed up for a Google account, added the tags to your website, installed the Chrome extension, and created page variants, you can launch a new test.
In order to make money from your eCommerce store or to attract users, it is essential to optimize it regularly by various means