Vinyl advertising banners are ubiquitous, but despite their popularity, only a few manage to catch the eye of their target audience due to many reasons. Even though there is seemingly nothing as simple as a polyvinyl advertising banner, there are quite a few aspects you need to pay attention to if you want them to perform effectively in enhancing your brand awareness and boosting your sales. Some simple but powerful tips to increase the impact of your vinyl promotional banners:
Make the Banner Simple
When your banners have, at the maximum, only a couple of seconds to get their message across to potential customers, you need to make them simple and direct. Despite being tempted to use complicated designs to show your professionalism, it is more effective to use simple designs and messages that people can read and understand in a flash. Use simple but high contrast color schemes, attractive and large visual elements, and a brief message to grab eyeballs and get your point across.
Focus On Making the Message Crisp and Direct
Most people get scared if they need to read a lot of text, especially on a banner they are passing by on foot or in a car. If they know that the text is too much for them to read, they are unlikely to attempt to read it. It is why you should never include too much text matter in your banner. Even if potential customers read your advertisement, it will be difficult for them to remember anything. A generally accepted rule is not to exceed 15 words on vinyl banners and even then spread them around in at least three lines to make reading easy.
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The text on your banner is easily readable when you are designing the banner on your computer, but the ground reality is something else. People will be reading it from a longer distance, and there will be a lot of environmental clutter, noise, and distractions. Most importantly, the audience will usually be on the move in varying light conditions. You must make sure that you pick a typeface that is not fancy and a font size that is large enough to be read easily from where the audience will typically be. According to 99 Designs, the larger the font, the easier it is to read.
You must ensure the images and the text on the banner have high contrast with the background color and design. While black on white is the easiest to read, but any high contrast combination will do equally well. If a high contrast background is not feasible, you should outline the text with white to make them stand out. What is behind the banner is also important as you will not want it to merge with a wall, building, trees, etc. because then people will not notice it. If the background is busy, you may think of putting a thick white or black border on the edges to make it stand out. These simple but effective banner design tips will boost their impact.