When it comes to your corporate video, the ‘About Us’ section is crucial. This is the part of the video where you introduce your company to potential customers and partners. It’s important to make a good first impression, so make sure to include information that will intrigue viewers and make them want to learn more about your business.
In this blog post, we will discuss what you should include in your ‘About Us’ corporate video. If any of these sounds complicated, consider getting a video production service from a reputable provider.
The story of your company
To start, you should introduce your company and its history. This includes explaining what it is that you do and how you got started. Viewers will want to know what makes your business unique and why they should trust you. So, make sure to highlight your company’s strengths and explain why you are the best choice for customers or partners.
The ‘About Us’ video is a great opportunity to show off your company’s culture and how you operate. Explain why you believe in these values and what they mean for customers or partners. Showing off your company’s values will help viewers understand who you are as a business and what you stand for.
Next, you should introduce your team. This is a great opportunity to show off your company’s talent and expertise. Viewers will want to see who is behind the brand and learn more about their backgrounds.
Be sure to include information about each member of your team, such as their role in the company and any notable individual accomplishments. Which brings us to the next point…
Achievements and accomplishments
Highlight your team’s achievements and accomplishments. Be sure to showcase your company’s best points and explain why customers should choose you over the competition.
Your products or services
Showcase your products or services. This is the part of the video where viewers can see what you have to offer. Show off your best products and explain how they can benefit customers or partners. You may also want to highlight any unique features or benefits of your products or services.
What sets you apart?
Finally, be sure to explain what makes your company or brand stand out. Why should customers do business with you instead of others? What makes you unique? This is a great opportunity to sell your company and explain why customers should choose you.
You can opt to end the video with a call-to-action inviting viewers to learn more about your business on your website or social media pages.
Your company’s ‘About Us’ video should be the perfect opportunity to showcase your mission, values and culture. It can also give viewers an idea of what they might expect if they decide to do business with you.
The key is that this piece needs to tell a story about where you’ve been, who you are now and where you want to go—all through visuals, so people don’t get bored by too much text.