Last Updated on November 16, 2022 by Umer Malik
“In the digital trend age, there are no boundaries. Businesses can adapt globally without worrying about language barriers or time differences.”- Mandelbaum
Digital transformation has long been on the to-do list of many companies, particularly small and medium-sized businesses, but it has often been neglected in favour of more pressing matters. Furthermore, their development and democratisation have accelerated by concentrating on relevant technologies like artificial intelligence, machine learning, cloud computing, SaaS solutions, and so forth.
This means that by 2022 end, every business owner should be concerned with the trends in digital transformation.
So what can they consider?
The Hottest Digital Transformation Trends for 2022
We’ve rounded up the hottest digital transformation trends for your business in 2022 for you to check out:
1. Chatbots and conversational AI
According to revenue acceleration platform Drift’s State of Conversational Marketing research, nearly 42% of consumers utilise conversational AI and chatbots for purchases. Even if you’re focused on other activities, chatbots and more advanced conversational AI may answer simple queries from clients whenever they ask them.
2. Authentic long-form content
Authentic content is a strong marketing strategy for small firms with limited resources. You should also make it long-form, though. While TikTok and Instagram’s 30-second reels dominated the year 2021, the trend is starting to turn around in 2022, with long and informative videos and blogs becoming the standard.
3. Using Social Media Marketing
Social media has been playing a crucial role in successful businesses’ digital marketing initiatives. Expect the live streaming and podcasts on these platforms to rule the list in 2022. Moreover, Facebook is not going anywhere. LinkedIn will also gain more clout as influencers utilise it to amp up their voices, in particular.
Speaking of influencers, 2022 will usher in the era of subject matter experts with smaller but more devoted fan bases. What matters is the niche, and those who rule the barren expanse of little to no competition will set the pace.
4. User experience
Modern customers demand a smooth, enjoyable, and engaging online experience, whether they are shopping online or browsing a website. Expect to see a stronger push toward an engaging and seamless user experience in 2022, with a focus on interactive, experiential, practical, and tailored encounters.
To sum up, the year 2022 is likely to see the flourish of technologies that have been in development for the last couple of years, reaching their zenith around 2022. Moreover, it is likely to be the year when new trends will emerge that will expand the horizon of possibilities even more.