What is college marketing?
College marketing is aimed at young people aged 18-24. Targeting such a wide demographic is no easy task. Colleges need to work extra hard to reach their target audience and compete against other colleges to win prospects over.
Applying to college can be an extremely daunting process for young applicants, especially if parents aren’t able to offer expertise and advice. Young people’s confidence in themselves, lack of knowledge of how to write their college statements, or lack of general information such as deadline dates, can be some of the most common reasons why college prospects never end up applying. To be able to hand prospective students a step-by-step guide on how to apply to your college will increase the number of successful applicants.
A universal experience for college prospects is the mystery surrounding the college experience and having to be independent for the first time. Therefore, an informative print marketing campaign is a great way to connect with your target audience.
What is a z card?
A z card is a creative print marketing product that can be used to showcase your college’s success stories. It’s lightweight, compact, and can be jam-packed with information. Z cards are used to increase audience engagement as reading from a tangible object increases a user’s level of concentration. 80% of print campaigns are read compared to only 20% of emails. Therefore, you have a higher chance of making college prospects stop, look, and retain the information.
Now you’ve found a way to gain your target audience’s attention, here’s a list of the ways colleges can use their z fold card campaigns:
1. College application step-by-step guide
A step-by-step guide to the application process or a QR code that leads to a video tutorial is a great way to boost the confidence of prospective students. Answering common questions such as how and when to apply, application mistakes to avoid, and how to make their application stand out from the crowd, will give prospects more than enough information to start their very own application.
2. Campus map
Campus visit days are sure to be made a whole lot easier with a z fold campus map. The ease of use and ability to fit into prospects’ pockets will ensure they are kept for days after their campus visit. Z cards can ensure that campus visitors remember their experience of your college and the different buildings that they visited.
3. Pocket prospectus
A pocket prospectus should always include high-quality imagery. Dedicating your time and resources to showcase your success stories is a great way to attract prospective students. Showcasing your alumni success stories, graduate employment rates, graduate salaries, and educational awards will gain the trust of your target audience. The z card can also hold many high-quality images of the campus, to showcase the beauty and history of your building.
If you would like any more tips and tricks on how to enhance your college print marketing strategies, you can visit the Alpha Card website or follow them on social media.