Last Updated on August 19, 2023 by asifa
Choosing a telemarketing company that meets your needs is crucial if you’re considering outsourcing telemarketing campaigns.
As a growing business, you’ll want a team that is dedicated to quality and responsiveness, but is also reasonably priced.
How does outsourced telemarketing work?
Outsourcing B2B telemarketing calls basically involves engaging an agency to make outbound calls on behalf of your small business.
For SMEs, business process outsourcing is often more economical and effective than using in-house resources.
In this article, More Than Words Marketing discusses the four things every business should consider before you outsource your telemarketing campaigns.
These factors will help you to make the right decisions for your prospects, existing customers and ongoing marketing efforts.
1. Industry experience
A key factor, when choosing an outsourcing partner, is whether or not they have a strong working knowledge of both your industry and making outbound telemarketing calls.
In B2B telemarketing, the goal isn’t always to close sales. Many businesses hire telemarketing companies to set appointments, conduct customer surveys and market research, as well as generate leads.
It is important for the agent to be experienced enough to handle any challenges that might arise during your campaign, as well as meeting the objectives set for each call.
The best way to find a reputable outsourcing company that provides telemarketing and call centre services is to find one that has proven itself over time. References or testimonials from other companies should be available from the company.
Furthermore, telemarketing services should be able to integrate calls into a wider marketing strategy and provide a broader range of services.
Look for a telemarketing company that provides email marketing, digital marketing, and other forms of online marketing.
2. Planning
In order to be successful in your telemarketing campaign, you need a solid telemarketing plan.
The best telemarketing service providers will be able to help you to choose the best telemarketing strategy for your organisation and objectives.
You need to find a company that will pay attention to what you are doing and offer suggestions on how to improve it.
Ensure they understand your market, products or services, as well as your goals. In order to effectively deliver your message, they need to ask a lot of questions and learn as much as possible about your business.
3. Training
Finding and training skilled and experienced telemarketers is challenging. Even if you find them, it takes time and expertise to keep them motivated and results-driven.
For this reason, the success of in-house telemarketing teams (who also have to focus on other tasks) is generally limited.
Having a dedicated telemarketing team to handle these campaigns is much easier.
The key to success in telemarketing is focus and teamwork – something that is always best achieved by a team dedicated to telemarketing alone.
4. Budget
One of the main incentives for telemarketing outsourcing for many businesses is cost and flexibility.
In general, if your company has a large in-house department, conducting telemarketing in-house is more cost-effective than outsourcing.
For smaller businesses, outsourcing allows you to draw upon the experience of your telemarketing service. Regardless of the scale or objectives of your campaign, your provider already has the infrastructure in place at a fixed cost, allowing you to save money over time.
Furthermore, telemarketing outsourcing allows you to set a budget and determine the cost of each campaign in advance. As a result, you will be able to see clearly how much revenue you generate as a result of these services, and better assess the success of your campaign.
Building a telemarketing team in-house requires a significant investment. In addition to the salaries of your telemarketing and sales team, you will also need to spend money on infrastructure.
Get quality appointments and leads with your own telemarketing campaign
The team at More Than Words Marketing has years of experience in telemarketing, appointment setting and lead generation.
Call 0330 010 8300 or visit www.morethanwordsuk.co.uk to speak with us about your business, what you sell, and to whom you sell it.
We’ll discuss how we can help with that growth by developing a telemarketing strategy that works for you.
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