Depending on what you hope to exhibit at a trade show event, a display can be a powerful tool to help ensure that you are successful in that endeavor. When considering your marketing needs, it is important to pick the most appropriate display that represents your company, product, or services. Each layout and design can help achieve different purposes based on the specific needs and objectives that you have. Understanding different types of trade show displays can help you pick the right display based on your budgeting needs, your objectives and your marketing strategy. The different types of displays include portable displays, prefabricated displays, and custom exhibits.
Portable Displays
As far as your budget goes, portable displays will be on the cheaper end of the spectrum. If this is your first time at a trade show, many first-timers opt for a portable display as they are cheaper, easy to set up and can be versatile. Although they tend to be a cheaper option, they have just as much of an impact as any other display would have. In a portable display, there are usually large graphics that can display your brand logo and help you to catch the eye with those interacting at a trade show. A major benefit to a portable display is the ease in the set up and take down of your display. There are many different sizes that you can choose from (8 feet, 10 feet, 12 feet, etc.) and all are made from lightweight materials. So, no matter what size you choose, you can rest assured that it will be easy to manage and still make the desired impact you hope to have.
Prefabricated Displays
Made with pre-made building blocks, prefabricated displays are a more intense form of display at a trade show. These building blocks come in all sizes, styles and even textures to accommodate the desired look and vision that you have for your booth. When you use a prefabricated display, they come with kits to help you set up your display correctly and can be easily used by a first-timer as well. A big difference between the portable and prefabricated display is that you are able to further customize a prefabricated display with items such as shelves or lights. These displays can help save on time and money by shipping right to you!
Custom Exhibits
Out of all the types of displays, a custom exhibit will definitely be your most versatile and the most sophisticated of displays. If you opt for an extremely customizable and large display, there is a good chance that it will require specialized professional help to set up. These exhibits do tend to be on the more expensive side but they do have a better opportunity and chance to stand out amongst all the other displays. These made to order displays are customizable to your brand and they can use all sorts of materials depending on your vision for the booth. They come in a variety of sizes and can lead to a more successful experience at a trade show.
Pick the Right Type For You
With all of these options, it is important to pick the right kind of display that will fit your exposure needs as well as your financial needs. A display at a trade show can make or break your experience and the successfulness of your endeavor. Picking the right type for you will ensure that your experience is successful and positive and something that you are able to use in the future. The many types and designs give you the options to pick what will work best for you and your company and make a difference for your brand in the long run.
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