A very popular use, especially in the 21st century, is that of social and political engagement. It has roots in existentialist philosophy, as an individual or organization makes the free decision to get involved and fight for a cause of their own volition. This is done in a public way, and requires real actions for the person or company to be, in fact, engaged.
However, we are on a digital marketing and sales site, so it is more likely that the concept of engagement that is relevant to you is the one that involves social media. Perhaps even more specifically engagement on Instagram or TikTok, companies and entrepreneurs have focused their efforts on.
So come on, keep reading the post about engagement! I’ll tell you what is its importance and how to use it on social sites.
What is engagement?
In Digital Marketing, engagement occurs when a user actively takes an action with content on a social network. This action can be a click, a comment and even a like, among others. Social media analysts consider actions that inform the algorithm that the user is interested in that more relevant content.
That’s why views don’t usually count as engagement. When you’re there scrolling through the Instagram timeline, for example, you go through a lot of posts in a matter of seconds. The platform, however, only considers that you have engaged with a post when you clicked to expand the text, commented, saved it to see later, shared it in your Stories, sent it to someone or, at least, left a like.
How important is engagement?
Once again using conceptual references, let’s understand the importance of engagement. A position, whether political or commercial, that does not reverberate with other people ends up being lost. So if you or your brand is left talking to them, you won’t achieve your goals—whether it’s causing social change, earning a financial return, or just branding.
Seeking engagement is important for your positions to be assimilated. And here we are talking about texts in blog posts, videos and images on social networks and even the use of your product or service and the participation of company employees in internal and external actions.
This does not mean running after likes and comments at all costs, or selling something without quality. The best engagement strategy is to build a community of people involved with your brand, like a real community!
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Why it’s important to engage your followers on social media
To attract the engagement of your followers on social networks, in any of the ways, they need to be interested in your content. Thus, it is important that your posts are relevant to your target audience and communicate with your persona.
It is worth remembering that, most of the time; people are on social media in search of distraction and entertainment. So, it’s no use just posting advertisements for your product, all the time trying to sell.
Creating conversations and connections
Generating conversations is one of the best ways to get your audience to engage with your brand. People ask for an increasingly humanized marketing, generating true connections with companies that understand and value them.
Are you also looking for long term consumer engagement with your content, products and services? For this, you must have a professional social media team or search for a best SEO agency in Queensland and get your favorable results.