Are you thinking of changing your career? Perhaps you have your eye on the motivational speaking and life coaching niches? If this is the case, you’re onto a rewarding career. By speaking to others, you can change lives, motivate people to take control of their lives, and help people to achieve their dreams.
In this guide, we want to talk more about the two careers, steps you can take to enter the respective fields, and set you on the right path. We hope you gain some value from our advice.
Motivational Speaking vs Life Coaching
First and foremost, what is motivational speaking? What is life coaching? Which is the right career for you? In truth, there are lots of similarities between these two career paths. For example, they motivate others, help other people toward their career goals, and can operate in specific fields.
However, there are also some differences. Namely, life coaches tend to work with clients individually. If somebody wants to hire a life coach, they can get one-to-one sessions and tailored advice. On the other hand, motivational speakers tend to do presentations to large groups. Depending on your specialty, you might go into businesses, clubs, schools, or other venues to do a motivational talk.
With so many similarities, you might decide that you want to do both. As well as motivational speeches to large groups, you could offer life coaching services in your spare time. With this in mind, much of the advice in this guide appeals to both ventures.
Becoming a Motivational Speaker or Life Coach
Step 1 – Educate Yourself
Firstly, people book life coaches and motivational speakers because they are experts in their field. Therefore, the first step is to educate yourself and become somebody that people will want to hire. When first starting in the industry, you will be competing against people with many years (decades, in some cases) of experience. Since you can’t compete with experience, you will need other ways to attract clients instead.
With speaker coaching, for example, you can boost your confidence and your value to clients. The more you’re willing to educate yourself, the more you will notice the difference when launching a service. With communication training, not only will your service improve but your communication with clients will become more effective from the first phone call.
Step 2 – Create a Brand
Unfortunately, in today’s competitive world, you can’t just create a website and expect people to flock to your service. Instead, you will need to create a brand through social media and other digital marketing strategies. In today’s world, people want to see motivational speakers in action before booking them. Therefore, we recommend posting videos on social media (you could even launch a YouTube channel).
Step 3 – Go Above and Beyond
With both motivational speaking and life coaching, it’s a people business. If you can inspire people and generate results, your service will be revered in the community. Consequently, we recommend going above and beyond wherever possible. With motivational speaking, take speaker coaching to improve your craft, meet the needs of your audience, and over-deliver.
On the other hand, life coaching is all about helping people to reach their goals. So, you can’t expect to get away with a one-size-fits-all approach. Instead, you’ll need to tailor your coaching based on what the client needs. While some people want to focus on career challenges, others want to overcome personal obstacles.
After following these three steps, you can also do the following to increase your chances of success:
- Encourage online reviews
- Under-promise and under-deliver
- Never stop learning
- Prioritize the experience for your clients