ADVANTAGES
Easy access:
Let’s face it, we spend the majority of our days with our phones by our sides. In India, 37% of adults say they mostly use their smartphones to access the internet. All of these are reasons why you should concentrate your efforts on mobile marketing. Because phones are easily accessible, your ads/campaigns will be easily seen by us, the users.
Location and personalization:
With mobile marketing, you can reach people in any location, at any time, whether they are at work, at home, or on vacation. And, by utilizing location-based marketing, a great deal of information about user preferences can be gathered, all thanks to their phones. This aids ad personalization, or targeted advertising that can be tailored to speak directly to a single person based on factors such as purchase history and location.
Viral potential:
We enjoy sharing things with our families and friends, especially if the advertisement or content is good, interesting, or has other value. Mobile marketing increases the likelihood that something will “go viral.” You will gain significantly more exposure with no additional effort or cost.
Instant transactions:
If you are an impulse buyer or, more importantly, a seller, mobile is your best friend. The same is true for mobile advertising. We all use our smartphones to entertain ourselves, and boredom can spark an interest in something new. In addition, as an online seller, you can meet a consumer need.
Cost effectiveness:
This is most likely one of the most important benefits of mobile marketing, and there are a few ways to look at it. Because the screen size of mobile devices is smaller than that of a desktop or laptop, the available area for advertisements is limited, and the required content is also much smaller in size and cost.
DISADVANTAGES
Little room for errors up front:
If your advertisements give viewers a negative first impression, that is the one that will stick with them the most. So make sure your ad or content is error-free. Because mobile advertising is so fast, it’s difficult to fix a mistake before it’s noticed.
Potential for bad user experiences:
Remember how I said earlier to “let it go viral”? Bad ads or content, on the other hand, can go viral just as easily as good ones. Examine your ad or content carefully, and consider having multiple people review it to ensure that your ad is not received negatively.
Possible navigation issues:
In India, approximately 80% of phones are smartphones, implying that approximately 20% of consumers use standard cellphones. While the user may be interested in your advertisement, some may be unable to access it.
User costs:
Although we see advertisements for unlimited data plans, this does not imply that everyone has one. Standard data and texting charges may apply to some of those who see your ads, so keep that in mind.
If you want to learn more about digital marketing, you should enroll at DelhiCourses, where you will be able to learn from industry experts in-depth.
About the Author- Gaurav.digital is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its best digital marketing course in Delhi.
