Data analytics online courses in India are in super hyper growth mode. These courses are targeting new job titles and promote the case for industries that are innovating their business models around top data science and data analytics services. Let’s explore the world of data analytics jobs that are likely to become top earners in the next 5 to 7 years time…
But, first, let’s identify the scope of the current data analytics job in a brief manner.
Big Data’s Role in Data Analysis
Many data analysts pursuing new courses online often ask, “What changed in the last 20 years?”
In the early 2000s, nobody had thought or imagined in their wildest dreams that a job title like “Social Media Marketing analyst” or “Community Manager” would be invented in less than 2 decades’ time. It would be the rarest of the rare case to even decode what data could do then with the contemporary data management and analysis tools.
The business intelligence based software market was only picking up and the top players such as IBM and Oracle were clearly leading the space with their digital products. And, then came the big bang in the data market. The likes of Google, Salesforce, Apple, and FACEBOOK (which is now called Meta) made entries and changed the whole ecosystem. They gave us more ammunition and targets to fire with and at. We now know this as “Big Data.”
So, in 20 years of superlative work in data analytics, it is the innovations around Big Data that have given us a great opportunity to work with complex problems and gain a better understanding of how analytics could be used to make more competitive business models in an optimized manner.
Here are the top job titles that are prevalent in the data analytics market backed by big data techniques and related domains.
Robot Structural Data Analyst
Engineers who are trained to work on robots for structural work in architecture, material handling, and construction sites are required to be trained in structural data analysis. This data analysis is useful in the training of robotic movement using the software. Modern data analysis tools are shaping up the job roles in these industries by virtue of acquiring a certified workforce from top-tier online courses.
According to a leading job advertising company, data analysts are required in large numbers in various financial organizations. These are mostly required to replace manual bookkeeping and accountancy operations by bringing in high-level machine-level intelligence. To train these machine learning software, financial organizations have to rely on accounting analysts who are certified Chartered Accountants, MBA professionals, or Business Administrators and also have a certification in data science from the leading data analytics online courses in India.
Accounting analysts would work in advanced data science environments such as KNIME, SAS, Tableau, Microsoft BI, MySQL, and Excel.
Social media/ web content analyst
The world has moved away from print media to digital platforms. Popular digital platforms such as websites, social media, video content, and mobile app channels are totally disrupting the content ecosystems by bringing in newer types of engaging ideas. Marketing and advertising teams are latching onto the modern demands posed by audience groups who like a certain type of content over others.
For example, Generation Z would like to see more video content than reading text or seeing images. How do marketers then curate such content and ensure they are doing it right? That’s where data analysis comes into the picture. Social media and web content analysts mine historical data from various sources and suggest topics and formats to the content makers to create and advertise content to specific groups based on their data analysis. In 90 per cent of the cases, the analysis is accurate and profitable.
The dynamic nature of this particular domain has also inspired business owners to explore potential sources of revenue such as YouTube for product launches and demonstrations, LinkedIn for B2B video marketing, Spotify for podcasts, Netflix for branded content documentaries, and email marketing for meeting customers who have signed up for more information.
By 2030, AI and machine learning would transform the content world by tying in interactive gaming experiences delivered on AR VR, and smart glasses technologies. With a certification, you can learn about these applications to get a job!